Marketing.

Are you ready to take the travel industry by storm? Our client is on the hunt for a dynamic Product Marketing Manager who thrives on measurable business impact. In this role, you'll not only drive sales conversion rates, feature adoption, and sales efficiency but also fuel upsell/cross-sell revenue through strategic product education and value communication. Key Objectives: Boost Sales Conversion: Transform leads into loyal customers with stellar positioning, sales enablement materials, and competitive insights.Drive Feature Adoption: Engage existing customers and educate them on new features to ensure adoption within the first few months of launch.Enhance Sales Efficiency: Equip the sales teams with the tools they need to reduce the sales cycle length and close deals faster.Increase Revenue: Propel upsell and cross-sell initiatives by effectively communicating product value and benefits. The Role Includes: Market Research: Delve deep into customer needs, market trends, and competitor landscapes.Product Positioning & Messaging: Craft compelling, customer-centric value propositions that address pain points and showcase ROI.Go-to-Market Strategy: Execute well-defined launch plans, including pricing strategies and competitive insights.Sales Enablement: Develop and deliver tailored content and training sessions that empower the sales teams to excel.Communication: Bridge the gap between product development, sales, and other key stakeholders.Competitive Intelligence: Stay ahead of market trends and competitor moves, providing actionable insights.Customer Insights: Conduct interviews, surveys, and data analysis to ensure the product roadmap meets market demands.Product Launches: Oversee launch plans and create impactful marketing and sales collateral.Driving Adoption & Retention: Develop onboarding materials, email campaigns, webinars, and content that enhance customer experience and feature adoption. What You Bring: 5 years+ Product Marketing experienceExceptional written and verbal communication skillsExtensive experience in product marketing and developmentA deep understanding of market trends and product lifecyclesExpertise in crafting strategic product marketing campaignsEmpathy for diverse perspectives and circumstancesOutstanding negotiation skills Ready to embark on this exciting journey? Apply now and help revolutionize the travel industryAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Brand Marketing Manager £45,000Cheshire Hybrid working (4 days onsite & 1 day remote)Are you a hands-on marketing professional looking for an opportunity to make a real impact?Forward Role are recruiting for a Brand Marketing Manager to take full ownership of marketing efforts for a rapidly growing B2C supplement brand.The business:The brand is part of a global health and wellbeing supplement business, supplying customised, bulk, and private-label solutions to clients ranging from startups to high-street giants like Boots, Holland & Barrett, and Superdrug.With an exciting phase of international expansion ahead, this is a unique opportunity to drive growth and share in the company’s success through an unrivalled bonus scheme.Key Responsibilities: Develop and execute a digital marketing strategy across all channels.Manage the marketing calendar, aligning with launches and trends.Oversee product launches, asset creation, and delivery.Lead content marketing and customer acquisition campaigns.Drive brand development, demand generation, and disruptive marketing.Localise content for German and French markets.Optimise CRM, email marketing, and Amazon listings.Coordinate asset creation and ensure brand consistency.Lead B2B marketing, partnerships, and PR efforts.Strengthen social media and community engagement.Conduct market research and competitor analysis.Oversee brand content, press releases, and documentation. Key Skills: Strong project management and organisational skills.Hands on expertise in digital marketing channels (CRM, social media, email, B2B).Excellent content development and campaign execution abilities.Experience in brand development and ensuring consistent messaging.Proficiency in customer segmentation and CRM optimisation.Expertise in managing product launches and end-to-end campaign execution.Ability to build and manage B2B marketing partnerships.Skilled in cross-functional collaboration to execute integrated campaigns.Strong creative asset management (images, videos) and content coordination.Ability to oversee and maintain product and brand documentation. This is an exciting hands-on role where you will have the autonomy to shape and execute marketing strategies while playing a key part in the company’s growth journey.If you thrive in a fast-paced environment and love taking ownership, we’d love to hear from you!As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Creative Director – Lead, Inspire, Innovate your team as the Creative leader within this eCommerce Brand Liverpool - 5 days in the Studio (Unless on Creative Shoots)£55k - £65k + Benefits Are you a visionary creative leader with an instinct for storytelling and an eye for cutting-edge design?Do you thrive in fast-paced environments, where you can take bold ideas from concept to reality?Do you want to be the Brands first Creative Director?If you wish to join a brand who is on the up after significant YOY growth and express your creative flair, then this is the place to put your stamp on the brands creative positioning.We’re looking for an exceptional Brand Creative Director to spearhead our creative strategy and bring our brand identity to life. Reporting directly to the Marketing & Brand Director, you’ll lead a team of talented Graphic Designers, Retouchers, Photographers, and Videographers to craft compelling, high impact campaigns across all brand touchpoints. You will have 3 direct reports, all at Lead level and various in-direct reports. As the Creative function expands, there will be an opportunity later this year to add additional Creative resource into your team.This is a career defining opportunity for an ambitious creative leader to influence brand storytelling and drive engagement through innovative visuals and experiences.What You’ll Be Doing as the Creative Director: Leading and inspiring a best-in-class creative team, fostering a culture of collaboration, innovation, and excellence.Shaping the brand identity by owning and evolving the creative vision, ensuring consistency across all marketing channels, retail, and e-commerce.Developing campaigns by overseeing all creative content and seasonal brand guidelines, ensuring compelling storytelling that connects with our audience.Executing multichannel strategies by leading creative across DTC, retail, and wholesale environments, ensuring consistency in execution.Providing strategic input by working closely with the marketing team to align creative leadership with business goals and respond to campaign briefs.Monitoring performance and impact by reporting on the effectiveness of creative campaigns, ensuring results drive brand growth and sales.Managing budget oversight to maximise impact while delivering high-quality creative outputs. What You’ll Bring as the Creative Director: Proven leadership skills with experience leading and developing high-performing creative teams.Strong communication and collaboration abilities to articulate and sell creative ideas across departments.Extensive creative expertise in design, film, photography, copywriting, and digital storytelling.Deep brand and marketing knowledge, with a strong grasp of brand development, multichannel marketing, and trend forecasting.Passion for the industry, particularly in sports, fitness, and fashion, with experience in apparel.Trend awareness with an eye for youth culture, emerging design trends, and the ability to push creative boundaries.Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and digital design best practices.Adaptability and a dedicated team player mindset, thriving in a fast-moving, high-growth environment. Why Join Us? Competitive salary and package that recognises your expertise and leadership.25 Days Holiday + Your Birthday Off + Bank HolidaysSignificant Staff DiscountCareer defining role and a chance to leave your creative mark on a rapidly growing brand. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Join a Thriving Marketplace Business Is your passion building products that drive growth in a fast-paced marketplace environment? If you're a strategic thinker with a collaborative spirit and a keen focus on delivering customer-first solutions, this is your opportunity to make a real impact.About the Client: Our client is an innovative marketplace business that’s transforming the way buyers and sellers connect. With a focus on creating seamless, customer-centric experiences, they are dedicated to empowering both sides of the marketplace. They're now looking for a Product Marketing Manager to help them take their product offerings to the next level.What the Role Involves: Collaborative Product Strategy: Work closely with development, design, and marketing teams to create a product roadmap that aligns with both user needs and business goals.Market Insights & Innovation: Conduct user research and competitor analysis to identify opportunities for new features or product improvements that will make their marketplace stand out.Release Coordination: Partner with the development team to understand product release schedules and ensure alignment across all teams for smooth product launches.Measure & Optimize: Define key marketing and product metrics, track performance, and leverage insights to optimize technical releases and drive continuous improvement.Go-to-Market Leadership: Take ownership of go-to-market strategies for new product launches, collaborating with marketing colleagues—especially design and social—to tell compelling product stories. Who the Client is Looking For: Startup Enthusiast: You're passionate about building scalable products that empower founders, investors, and advisors.Expert Coordinator: An ability to align cross-functional teams across product, marketing, and customer service to ensure seamless execution and strong product outcomes.Data-Driven Decision Maker: Strong skills in analysing market trends, customer insights, and on-platform metrics to drive continuous improvement and innovation.Storyteller: Excellent communication skills to convey the product vision and strategy across various channels, including social media, email, and on-platform messaging. Why Join the Client’s Team? Impact: This is a chance to shape the future of a marketplace business and make a lasting impact on both the product and its users.Innovation: They foster a creative, fast-paced environment that encourages new ideas and product improvements.Growth Opportunities: As part of a growing team, you’ll have the opportunity to develop your skills and contribute to the ongoing success of the business. Ready to make your mark in the marketplace world? Apply now to join this exciting team and help build a platform that’s changing the game!As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Interim Head of Brand / Potential T2P Midlands (Hybrid) £80-100k plus benefits A leading business on an exciting transformation journey is looking for a dynamic and visionary Interim Head of Brand (12 months) who could start at relatively short notice. This pivotal role will involve leading the development and evolution of the brand, ensuring it resonates with customers and stands out in a competitive market. Key Responsibilities: Lead the strategic vision and direction for the brand, aligning with business goals and customer needs.Drive brand awareness, engagement, and advocacy across all channels.Manage and develop a high-performing brand team.Oversee brand consistency across communications, marketing, and customer touchpoints.Collaborate with senior stakeholders to ensure the brand is integrated into all business functions.Lead brand insights and analytics to monitor performance and refine strategies. About You: An existing senior Brand marketer within a B2C sectorA creative, strategic thinker with significant experience in brand strategy & growthYou have a proven track record of building and managing brands that inspire customer loyalty and drive business growth.Excellent leadership, communication, and analytical skills will be key strengths.Expert stakeholder management and comfortable working with the Board.Evidence of brand growth will be essential.  As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Senior PR Account Executive – Property, Construction & Built Environment South Manchester- 2 Days in Office p/weekSalary up to £30k An exciting opportunity has arisen for a Senior PR Account Executive to join a dynamic and forward-thinking agency specialising in property, construction, and the built environment. This role is ideal for a proactive PR professional who is passionate about media relations, content creation, and delivering impactful B2B campaigns. Working closely with senior team members, you will help shape PR strategies and secure high-profile media coverage. Joining this close-knit and genuinely lovely team as Senior PR Account Executive would offer tonnes of progression opportunity. Responsibilities: Develop press releases, articles, and thought leadership contentManage media relations and identify PR opportunitiesMonitor industry trends and competitor activitySupport digital marketing efforts, including social media and SEOMaintain content calendars and WIP documentsBuild journalist relationships and present PR insights to clients What They’re Looking For: Strong writing and communication skillsPR experience in B2B sectors (property knowledge a plus)Ability to work independently in a fast-paced environmentOrganised, proactive, and confident in client interactions1-2 years of PR experienceProven media relations and campaign successFamiliarity with PR analytics and social media management Benefits: Competitive salary and career progression opportunitiesFlexible hybrid working policy26 days hols + bank holsCollaborative, creative environment with industry exposure A fantastic opportunity to make an impact in the property and built environment sectors. If you're a passionate PR professional, we’d love to hear from you!As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

CRM Manager (B2B)£50k Manchester Hybrid working (3 days onsite 2 remote) Flexible working hours Forward Role are working with a world leading Industrial Machinery Manufacturer to recruit a CRM Manager.This role offers the opportunity to travel to worldwide destinations with the business for familiarisation trips (seeing machinery/ products, meeting engineers, company meetings ect).Reporting into the Senior Digital Marketing Manager and working alongside an in-house marketing team of 20, you will lead the development and execution of customer engagement strategies across the CRM platforms.This role is key to ensuring personalised, seamless, and data-driven customer experiences that drive loyalty, retention, and business growth.Responsibilities: Own and optimise outbound marketing journeys across all business linesDevelop and test automated customer journeys and conversion funnelsSegment customer data to create targeted, high-impact campaignsPlan, execute, and analyse email, SMS, and push notification campaignsAlign CRM strategy with global sales and marketing goals, including upsell and retention initiativesConduct A/B testing, predictive analytics, and ensure GDPR complianceAct as the CRM expert, collaborating with IT and PMO for system enhancements What you will need: Expertise in CRM tools (ideally Microsoft Dynamics 365) and marketing automationStrong analytical skills to optimise customer experience and digital marketing performanceProven ability to set targets, manage budgets, and oversee multiple projectsProficiency in Office 365 (Excel, Access, Word) and AI tools like Co-PilotStrong presentation, communication, and stakeholder collaboration skillsProactive, commercially aware, and passionate about customer journeysStrong problem-solving, organizational, and decision-making abilitiesSelf-motivated with a drive for continuous improvement and adaptability As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Email Marketing Specialist £30k (potential to go higher dependent on experience)Hybrid working (3 days onsite and 2 remote)Chester Forward Role are working with renowned luxury jewellery e-commerce retailer to recruit an Email Marketing Specialist to take full ownership of the CRM channel. Founded 20 years ago, they are now sold in 200+ stockists worldwide, featured in top magazines and loved by some of the UK’s most influential celebrities, from chart topping sensations to much loved actresses.You will report into the Head of Marketing and join a Marketing team of 5. If you're an email marketing pro with a creative flair and a love for data-driven results, read on…Responsibilities: Develop and implement a comprehensive CRM strategy aligned with business objectivesCollaborate with cross-functional teams to ensure CRM alignment throughout the customer journeyContinuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfactionLeverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.Build and refine customer personas based on behavioural, demographic, and transactional dataDevelop predictive models to forecast customer needs and optimise marketing effortsCreate and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.)Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changesMonitor and analyse campaign performance, using insights to refine future efforts. Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn)Conduct in-depth analyses of customer behaviour and campaign effectiveness, presenting insights and recommendations to leadershipUtilise A/B testing and other optimisation techniques to ensure continuous improvementStay abreast of CRM tools, trends, and best practices, recommending and implementing changes where appropriate.Manage and innovate customer loyalty programs to increase engagement, retention, and lifetime valueDevelop lifecycle marketing strategies that nurture customers at every stage of their journey, from onboarding to re-engagement What you will need: Proven experience in CRM and customer lifecycle marketingStrong creative thinking skills, with the ability to design compelling customer experiencesExceptional analytical capabilities, with expertise in tools such as Klaviyo, Google Analytics, or similar platformsDemonstrated experience in segmentation, data modelling, and predictive analyticsStrong communication and project management skills, with a track record of cross-functional collaborationAdaptable and results-oriented, with a passion for driving change and innovation As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Want to work for a rapid-growth tech recruiter?In great city centre offices with extremely flexible hybrid working?And a suite of benefits and incentives including overseas travel?As a Marketing Executive, you’ll play a key role in amplifying brand presence and supporting marketing initiatives.From content creation and social media management to assisting with campaigns and events, you’ll have the opportunity to develop your skills in a fast-paced, high-growth environment.This role is perfect for someone creative, proactive, and eager to learn, with a passion for storytelling and brand building.Key Responsibilities: Content Creation: Develop engaging content for social media, email campaigns, blog posts, and other marketing materials to enhance brand awareness.Podcast Editing: Assist with the editing, production, and promotion of company podcasts, ensuring high-quality audio and engaging content.Social Media Management: Assist in managing company social media accounts, scheduling posts, and tracking engagement to grow our online presence.Campaign Support: Work alongside the marketing team to execute targeted campaigns that drive brand visibility and lead generation.Website & SEO: Support website updates, blog management, and SEO efforts to improve digital presence.Event Coordination: Help organize and promote events, webinars, and networking opportunities that showcase our expertise in cybersecurity recruitment.Market Research: Conduct research on industry trends, competitors, and target audiences to refine marketing strategies.Brand Consistency: Ensure all marketing materials align with the company's tone of voice and branding guidelines.Analytics & Reporting: Track key marketing metrics, compile reports, and suggest improvements based on performance data. What We’re Looking For: A creative thinker with excellent written and verbal communication skills.Strong organizational skills and attention to detail.Familiarity with social media platforms (Mainly LinkedIn.).Basic knowledge of design tools like Canva, Adobe Creative Suite, or similar.A keen interest in marketing, branding, and content creation.Ability to work independently while collaborating with a team.1-2 years previous experience ideally in recruitment or tech sectorsA marketing-related degree is a plus but not required. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Want to work for a rapid-growth B2B business with offices in Manchester?With excellent flexible working and a great suite of benefits?Do you have financial services/payments experience? As Marketing Executive you will be responsible for planning, developing, and deploying multi-channel marketing campaigns - utilising email, SMS, website, social, and direct mail communications to engage existing customers and prospects.This role will directly contribute to the company’s goals for new business acquisition, cross-selling, churn reduction and customer retention through targeted, timely, and relevant communications.What you’ll be doing Campaign Execution: Collaborate with internal stakeholders to develop and implement marketing campaigns promoting Card Payment Services across multiple channels (email, SMS, website, direct mail, print, social). Campaigns will include new business to prospects, cross-sell to existing customers who take other services, and new product/proposition launches.Audience Segmentation: Use customer data and insights to segment audiences and tailor communications and propositions to different customer profiles and needs, improving the effectiveness and relevance of the messaging.Content Creation & Development: Support the creation of compelling content that highlights the benefits of Card Payment Services, ensuring our proposition(s) resonates with key customer segments.Leveraging Marketing Automation: Work alongside CRM experts in the team to leverage Salesforce Marketing Cloud for building and automating email campaigns. Stay updated on platform capabilities and best practices to continuously improve automation and effectiveness.Cross-functional Collaboration: Work closely with Marketing, Commercial, Legal & Compliance, Customer Care and Operations teams to ensure all communications are aligned with company objectives. Creation of sales collateral for BDMs and operational colleagues. Maintain close liaison with Legal and Compliance teams to ensure all campaigns and materials adhere to regulatory and company standards.Performance Analysis & Optimisation: Track, analyse, and evaluate the success of campaigns using data insights. Continuously optimize messaging, targeting, and delivery to improve campaign outcomes and support business objectives.Perform all activity within regulatory standards, GDPR and company processes, policies and procedures. What does success look like? Improve Marketing Campaign Effectiveness: Drive higher engagement in dynamically driven Salesforce campaigns. Regularly report on key performance metrics such as open rates, engagement, conversion rates, and overall impact on business objectives.Drive New Business: Support the acquisition of new customers through targeted Card Payment Services campaigns.Enhance Cross-Selling: Increase awareness and adoption of Card Payments Services within the existing customer base.Improve Retention: Boost customer loyalty and reduce churn through effective communication strategies. Your experience A minimum of 1-2 years’ experience in a marketing role within financial services (ideally in a B2B environment).Experience in managing and optimising multi-channel marketing campaigns & customer communications.Ability to demonstrate the impact of previous marketing campaigns and customer communications - for both marketing and business goals – as well as acting upon results to recommend and implement changes.Experience of working in an FCA regulated environment (desirable)Proficiency with a CRM platform to populate email templates – Salesforce Marketing Cloud or Pardot is preferable.Demonstrated experience in collaborating with multiple teams, ensuring alignment and effective project execution.Ability, and experience, in influencing and managing stakeholders – including senior leaders within a business As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Assistant Photographer – Join Our Creative Team!eCommerce Brand Liverpool – in office role within out Studio set up. £23k-£25k + BenefitsAre you passionate about photography and eager to develop your skills in a dynamic, fast-paced environment?This is one of the most exciting Retail / eCommerce brands in the UK right now, as they take the next step of expanding their Creative Team to continue their brand photography to new heights!We’re on the lookout for a talented Assistant Photographer to become a key player in our growing creative team. Working alongside our Lead Photographer, you’ll play an essential role in producing high-quality, consistent imagery that brings our brand to life.This is an exciting opportunity for someone who thrives in a studio setting, has a strong technical background, and a keen eye for detail. You’ll be instrumental in ensuring the smooth execution of our ecommerce and product photography, while also supporting high-profile campaign shoots. If you love working in a collaborative environment and have a passion for capturing compelling visuals, we’d love to hear from you!What You’ll Be Doing as the Assistant Photographer: Shooting high-quality product and on-model photography that aligns with our brand’s aesthetic.Supporting the Lead Photographer on campaign shoots, ensuring all technical and creative aspects run smoothly.Overseeing ecommerce casting and shoot planning to ensure our shoots feature the right talent.Setting up lighting and backdrops to create the perfect shot every time.Assisting in the selection and editing of ecommerce imagery, ensuring consistency across all platforms.Implementing and improving studio workflows, maintaining a seamless creative process.Managing and maintaining all camera and technical equipment, ensuring everything is in top condition.Using Adobe software for post-production editing and retouching. The Skills and Experience of the Assistant Photographer: A degree in photography or proven industry experience.At least 2 years’ experience in a fast-paced studio environment – studio experience is a must!Strong technical knowledge of lighting, camera settings, and studio setups.Experience in apparel photography is highly desirable.A solid understanding of retouching workflows and experience briefing retouchers.Strong time management skills, with the ability to work under pressure and meet deadlines.Attentiveness to detail, ensuring every shot is polished and on-brand.A collaborative team player who can also work independently when needed. Why Join Us? Be part of a passionate, creative team that values innovation and quality.Work on exciting campaign shoots, gaining hands-on experience with top industry professionals.Develop your skills in a fast-paced, forward-thinking environment.Enjoy opportunities for career growth and professional development.Competitive salary and a vibrant company culture! If you’re ready to take your photography career to the next level and be part of a dynamic creative team, we’d love to hear from you! Apply now and let’s create something amazing together.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Sports CRM and Content Lead Hybrid working (3 days onsite, 2 remote)Manchester Very competitive salary Forward Role are working with a betting and gaming business to recruit a highly skilled and creative individual, to develop and manage the promotional and marketing content plan, to support customer retention, reactivation and cross sell of products.You will manage a team responsible for the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.If you are passionate about inspiring people to create impactful content, develop innovative promotional ideas, and drive customer engagement, then read on!Responsibilities:Content Planning Collaborate with the Lifecycle team to plan and manage content aligned with customer journeys, campaigns, audience preferences, and the sporting calendar.Integrate product and brand-led initiatives into promotional plans and campaign schedules.Develop a content and promotional roadmap with your team, using relevant stats and insights to boost engagement.Stay informed on industry trends and competitors to identify opportunities for improvement. Content & Promotions Implementation Guide your team in creating innovative, business-aligned content and promotions.Maintain a library of tested promotions for quick adaptation to business and customer needs.Ensure all promotions and content meet brand, product, and compliance standards.Oversee accurate execution of promotions within budget, resolving any issues as needed. Marketing Execution & Communications Identify opportunities to test and optimise content and promotions for engagement and conversion.Use BI data models to determine the most effective content distribution channels.Develop and manage a test plan to enhance visibility, engagement, and conversions.Monitor performance metrics to drive data-based optimisations.Plan and execute A/B tests to refine content and communication strategies.Ensure adherence to campaign approval processes. Customer-Centric Execution Maintain a consistent brand tone across all communications.Guide your team in personalising messaging and channels based on audience segments. Team Leadership Manage and develop a team of Marketing Executives, ensuring high performance and professional growth. What you will need: 3+ years experience in Marketing or CRM related role.Excellent written and verbal communication skills.Proficiency in copywriting and creating engaging content.Knowledge of CRM channels and platforms.Ability to analyse campaign data and make data-driven decisions.Creative mindset with a keen eye for design and aesthetics.Strong organisational and project management skills.Ability to work collaboratively in a fast-paced team environmentExperience in managing a small team of Marketing, CRM or Communications specialists. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Senior Marketing ManagerPermanent, part time – 2 days a week initially Hybrid working Very competitive salary London Are you a strategic marketing leader with a passion for digital innovation and sustainable mobility? Do you thrive in a fast-paced environment, leading dynamic teams and driving impactful campaigns?Forward Role are working with the UK's leading retailer of premium electric bikes, offering a diverse range of high-quality eBikes from top brands.With a flagship experience centre in London and additional locations across the UK, they provide customers with the opportunity to test-ride and purchase the latest in eBike technology.This company presents an exciting opportunity to be at the forefront of the eBike revolution and contribute to a rapidly growing sector focused on sustainable transportation solutions.They value innovation and community engagement and are looking for a talented individual to lead their strategic initiatives and enhance brand presence.With a focus on premium products and exceptional customer service, you can take pride in promoting eco-friendly mobility options that make a tangible difference in people's lives.Responsibilities:CRM Management: Ownership of CRM tool to maintain quality of data and ensure consistency in company usageAlign with sales team on data organisation and optimisation Reporting & Analysis: Regular reporting on success of marketing activitiesMonitor and analyse campaign performance metrics to provide insights and recommendations for optimisationOversee the planning, execution, and optimisation of digital campaigns across various platforms (social media, email, SEO, PPC, etc.)EOY reports for manufacturer marketing performance Team Leadership: Lead and mentor the Social & Content Manager, ensuring timely delivery of campaigns and continuous improvementWork closely with sales and content teams to ensure digital campaigns are aligned with business goals Agency Management: Weekly meetings with agency to align on paid search and social strategyReview yearly audits and monthly reports to inform wider company marketing strategy Partner Store Management: Share marketing plans with partner stores regularly to align on shared campaign plansEnsure plans are actioned and maintain accountability via monthly meetings with each partner store Creative Direction & Strategy: Quarterly marketing ideation session to agree on upcoming key opportunitiesLiaise with Founder for updates in creative direction and content creationCreate and execute digital marketing strategies to promote products and servicesSupport the implementation of SEO strategies and monitor analytics to track campaign performance Events Organisation & Involvement: Devise strategy for upcoming event opportunities and ensure relevant materials are in place for successful lead generationRepresent business at industry events Owning Marketing Budget Align on yearly marketing budget with senior leadership team to maximise ROIManage budget amendments to account for seasonality and business needs Manufacturer Marketing Partnerships: Yearly proposal to be signed off by high-priority manufacturersAttribute allocated manufacturer budget to relevant marketing activities What you will need: Proven experience in a senior marketing role, ideally in eCommerce or retailStrong expertise in marketing such as social media, SEO, PPC, CRM management, events and data analyticsExceptional leadership and project management skillsAbility to collaborate with cross-functional teams and external partnersPassion for sustainable transport and innovation As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Do you want to work for a leading B2B business that works with some of the world's leading Ecommerce businesses? Working closely with sales and managing external agency resource? In a Senior Marketing role focussed on Inbound Lead Generation? Responsibilities and DutiesThe role is varied, and the below duties are not exhaustive. Create and maintain a strategic marketing plan with an emphasis towards Inbound Marketing based on agreed target personas and sectors, including channel recommendations, budgets and timings.Deliver a target number of marketing qualified leads (MQL) via a mix of marketing channels, including but not limited to, social media, SEO, website conversion, social/online advertising and email marketing at an acceptable CPA.Create or commission content as identified in the plan including but not limited to, web pages, blog posts, social media posts and graphics, emails, video and banner ads in line with brand guidelines for use at the various stages of the inbound marketing funnel.Initiate campaign measurement, produce results and KPI reports, analyse successes and failures, and uphold a process of continual improvement.Develop HubSpot best practice and share the knowledge with relevant stakeholders.Support the set up and use of a marketing CRM to help manage campaigns, give a single customer view and report on performance.Scope the digitised customer journey through the website and input into creation of chatbot and other modern day practices including A.I.Conduct ongoing market research for both target personas and our sector.Ensure adequate departmental measurement and reporting is in play and maintained. Person Specification – Essential Experience A minimum of 5 years’ operating at a senior marketing levelA proven track record of inbound marketing campaigns within a B2B environment.   Proven copywriting skills.Implementation of on and off-site SEO, including technical and content improvements, producing keyword research and improving search engine rankingsManaging sponsored LinkedIn campaigns including creating audience segments and targeted propositionsResponsibility for improving website conversion rates from visit to enquiry through design, UX and content techniquesProven copywriting skills in developing creative content.Managing supplier relationships.A good working knowledge of marketing related platforms e.g. HubSpot, Mail Chimp etc.Production of email campaigns through data selection, subject lines, promotions, visual presentation and content relevanceAbility to manage budgets and calculate ROI as part of departmental measurement and reporting Person Specification – Desirable Experience Marketing Degree / DiplomaEcommerce and fulfilment sector knowledgeGraphic design with previous experience of Adobe Photoshop and CanvaWorking knowledge of website buildsExperience in using marketing automation tools including AI to build customer journeys  As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.