Digital Analyst
GA4 experience is essential
Manchester – Full-time office based.
Up to £50,000
Forward Role are working with a manufacturer and retailer of supplies for biomedical research, and are looking for an experienced Digital Analyst to join the innovative marketing team. As the companies grows, understanding the customer and their on-site behaviours is critical, to ensure a seamless experience. This role will involve applying your analytical expertise to enhance digital performance, improve user experiences, and support business growth.
Key Responsibilities:
- Examine we traffic to uncover trends in user interactions and behaviours and make recommendations for improvements.
- Measure and assess key digital KPIs/metrics, analysing user engagement, digital journeys and page performance.
- Improve user experiences by pinpointing friction points and proposing effective solutions.
- Execute A/B testing and multivariate experiments to refine digital strategies using data-driven insights.
- Work alongside the content team to uncover valuable SEO trends and high-impact keywords.
- Track and enhance organic search rankings to maximise online visibility.
- Create detailed reports and dashboards that translate data into actionable strategies.
- Validate data accuracy by identifying and resolving tracking discrepancies while implementing best practices.
Essential Skills & Experience:
- Proven experience working as a Digital / Web Analyst
- Advanced GA4 experience is essential – GTM experience is highly desirable
- Ability to develop compelling reports and visualisations.
- Skilled in data visualisation tools such as Power BI, Tableau, or Looker
- Good understanding of different digital marketing metrics, campaign tracking, and performance evaluation across multiple channels.
- Tagging and tracking, with hands-on experience debugging
- Outstanding communication skills, with the ability to confidently interact with stakeholders at all levels.
- Highly self-motivated, capable of working independently, and adept at problem-solving.
This is an excellent opportunity to be part of a progressive team where your analytical skills will play a pivotal role. If you thrive on delivering data-driven results and optimising digital strategies, please apply!
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
