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Location
London, Greater London, England
Job Type
Permanent
Salary
Market related
Sector
Marketing
Reference
85982
Posted
Posted 6 days ago

Senior Marketing Manager

Permanent, part time – 2 days a week initially

Hybrid working

Very competitive salary

London

Are you a strategic marketing leader with a passion for digital innovation and sustainable mobility? Do you thrive in a fast-paced environment, leading dynamic teams and driving impactful campaigns?

Forward Role are working with the UK's leading retailer of premium electric bikes, offering a diverse range of high-quality eBikes from top brands.

With a flagship experience centre in London and additional locations across the UK, they provide customers with the opportunity to test-ride and purchase the latest in eBike technology.

This company presents an exciting opportunity to be at the forefront of the eBike revolution and contribute to a rapidly growing sector focused on sustainable transportation solutions.

They value innovation and community engagement and are looking for a talented individual to lead their strategic initiatives and enhance brand presence.

With a focus on premium products and exceptional customer service, you can take pride in promoting eco-friendly mobility options that make a tangible difference in people's lives.

Responsibilities:

CRM Management:

  • Ownership of CRM tool to maintain quality of data and ensure consistency in company usage
  • Align with sales team on data organisation and optimisation

Reporting & Analysis:

  • Regular reporting on success of marketing activities
  • Monitor and analyse campaign performance metrics to provide insights and recommendations for optimisation
  • Oversee the planning, execution, and optimisation of digital campaigns across various platforms (social media, email, SEO, PPC, etc.)
  • EOY reports for manufacturer marketing performance

Team Leadership:

  • Lead and mentor the Social & Content Manager, ensuring timely delivery of campaigns and continuous improvement
  • Work closely with sales and content teams to ensure digital campaigns are aligned with business goals

Agency Management:

  • Weekly meetings with agency to align on paid search and social strategy
  • Review yearly audits and monthly reports to inform wider company marketing strategy

Partner Store Management:

  • Share marketing plans with partner stores regularly to align on shared campaign plans
  • Ensure plans are actioned and maintain accountability via monthly meetings with each partner store

Creative Direction & Strategy:

  • Quarterly marketing ideation session to agree on upcoming key opportunities
  • Liaise with Founder for updates in creative direction and content creation
  • Create and execute digital marketing strategies to promote products and services
  • Support the implementation of SEO strategies and monitor analytics to track campaign performance

Events Organisation & Involvement:

  • Devise strategy for upcoming event opportunities and ensure relevant materials are in place for successful lead generation
  • Represent business at industry events

Owning Marketing Budget

  • Align on yearly marketing budget with senior leadership team to maximise ROI
  • Manage budget amendments to account for seasonality and business needs

Manufacturer Marketing Partnerships:

  • Yearly proposal to be signed off by high-priority manufacturers
  • Attribute allocated manufacturer budget to relevant marketing activities

What you will need:

  • Proven experience in a senior marketing role, ideally in eCommerce or retail
  • Strong expertise in marketing such as social media, SEO, PPC, CRM management, events and data analytics
  • Exceptional leadership and project management skills
  • Ability to collaborate with cross-functional teams and external partners
  • Passion for sustainable transport and innovation

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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