The core purpose of the Marketing Manager role is to drive measurable growth and retention, through targeted, strategic, and integrated marketing activities.
Key Responsibilities
- Partner and collaborate with all complex stakeholders to develop and implement a strategic communications plan to drive retention and sales growth from the existing client base.
- Analyse market trends and competitors to inform future decision making and improve effectiveness of campaigns
- Manage and co-ordinate a multi-channel plan that has a consistent brand message
- Extract key qualitative and quantitative insights from the existing database to analyse trends and areas of opportunity
- Alongside the brand, work with the team to develop communication plans for the growth of Safe to Trade via the existing base.
- Working collaboratively with the Design Team to drive excellence across all communication deliverables
- Forecasting of sales growth and reporting against forecast.
- Monitor and analyse retention rates of current client base and gather actionable feedback
- Ensure accurate controls of all budgeting and analyse ROI for future areas of investment
- Be a confident brand ambassador at outreach and public events
Are you an experienced, ambitious marketer with a creative and analytical mindset? Are you passionate about devising and executing integrated and innovative marketing initiatives, that build brand and drive leads?
Key experience in PR, CRM and events?
Looking for an exciting, key purpose-led role, with a market-leading, fast-growing SME?
Job Purpose
The core purpose of the Marketing Manager role is to drive measurable growth and retention, through targeted, strategic, and integrated marketing activities.
Key Responsibilities
- To own and implement a strategic, multi-channel communications plan focussed on growth of new and existing customers
- Ensuring alignment of all marketing activity with the go-to-market strategy
- Balancing consistent and differentiating brand marketing with lead generation
- Devising and implementing targeted and multi-channel campaigns
- Optimising and amplifying PR to engage audiences with authentic content
- Be responsible for event planning and execution
- Lead on CRM, optimising targeting, messaging, reporting and insight capture
- Analyse market trends and competitor activity to inform future planning
- As a senior team member, support in the development of the wider team
- Line management responsibilities
- Agency management
- Collaborating with the Design Team to ensure excellence across all deliverables
- Budgetary responsibilities, campaign analysis and demonstratable ROI.
Qualifications/Experience:
· Minimum 5 years of marketing experience for a leading purpose led organisation
· Experienced and technically skilled in PR, CRM, social media and digital
· Specialist and passionate around events marketing
· Excellent communication and interpersonal skills
· Proven track record of delivering successful marketing campaigns.
· Collaborative, proactive and passionate about building brands
· Creative and analytical mind, interpreting strategic plans into creative briefs.
· Ability to critically appraise visuals and messaging
· Media planning
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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