CRM Specialist
Retail
Up to £35,000
Hybrid working – 2 days in the office and 3 remote
Bolton
Fantastic benefits including unlimited holidays
Forward Role are working with an established, family owned, global retailer to recruit a CRM Specialist.
This business has an unrivalled company culture, here’s some of the reasons why…
- “Retails #1 Best Company To Work For”
- No 9-to-5 grind here! What matters is results, not hours. Get the job done when and where it works best for you
- Autonomy and freedom to plan your day around what works for you
- Success is measured by your results, not by how long you’re logged in
- End of year and half-year company-wide events, as well as the usual Xmas do and many more!
- Unlimited holidays with a minimum of 25 days plus bank holidays
The role:
Joining a Marketing team of 12 and reporting into a Head of Digital with a wealth of experience in some of the most well-known retailers, this role will take ownership of the CRM channel.
Responsibilities:
- Support on the development of CRM strategies with the aim to improve conversion and customer lifetime value across 4 main online territories.
- Own the build, execution and reporting of CRM journeys primarily across email, and lead in adding SMS to the plan.
- Conduct weekly and monthly reporting to understand and visualise to relevant stakeholders what is and isn’t working, turning your insights into actions.
- Support the wider digital team with the CRM aspect of the Marketing Calendar. This includes briefing into the creative team and proofing sends for approval.
- Build and optimise CRM segments within the customer database, ensuring to deliver the right message at the right time in the journey.
- Develop and launch customer insight strategies – including surveys – to better understand customers.
- Launch and track A/B tests across campaigns, automations and channels to ensure to continue to improve CRM activities.
- Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.
- Monitor competitor campaigns within the market to inform future e-mail strategy.
What you will need:
- 2+ years’ experience in a CRM role.
- A strong analytical background using Microsoft Excel and GA4, as well as third party reporting tools are desirable.
- Experience using Klaviyo and Shopify Plus is advantageous.
- Highly organised and process driven.
- Comfortable recognising and adopting brand tone of voice when writing copy.
- Ability to work independently and as part of a wider team.
- Good stakeholder management.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
