Digital Analyst – GTM & CRO
Birmingham – Hybrid
£35,000 - £45,000
A market leading, innovative business on an incredible growth journey are recruiting a Digital Analyst to join the Analytics & Insight team. You will be working 1-2 days a week from their brand new, snazzy office in Brimingham City Centre, a 2 minute walk from the station.
The business have an incredible culture, with entrepreneurial spirit. This is the perfect opportunity for an “out the box thinker” to join a collaborative and sustainable business.
Key Skill Set: Google Tag Management / Conversion Rate Optimisation / Analytics & Visualisation
Role and Responsibilities:
- Manage tagging requirements – maintain, implementation and roll out any changes
- Continue to enhance the tracking framework through audits, troubleshooting, and managing the data layer set-up
- Collaborate with the technical teams to ensure comprehensive tracking and tagging of key site elements to enable and drive in-depth analysis and insights
- Be the go-to person for CRO – working with a specialist agency and ecommerce team to drive the experiment roadmap
- Analyse data to identify optimisation opportunities, make recommendations for improvements and test ideas
- Provide deep dive analysis to build a detailed view of user beheviour, campaign performance, and conversion across channels
- Using GA4 and BigQuery to analyse digital data and presenting insights through data visualisations.
Skills & Experience:
- Experience working with GA4 in a Web/Digital/Marketing Analytics role or similar
- Google Tag Manager experience is essential
- Understanding of CRO and A/B Testing, with knowledge of statistical significance
- Exposure to marketing, with an understanding of Marketing KPIs, attribution etc.
- Basic SQL skills are essential
- Experience building data visualisations and reporting
If you are interested in this role, please get in touch with Sophie @ Forward Role, or apply to this advert.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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