Digital Analyst
South Manchester – Hybrid
Up to £45,000
Forward Role are working with a forward-thinking, fast-paced financial services business based in South Manchester. The company offer financial solutions and support to growing businesses across the UK. The company are expanding and looking to recruit a passionate Digital Analyst.
As a Digital Analyst, you will be analysing digital marketing performance, driving attribution insights and working with stakeholders to drive performance. You will be monitoring a variety of KPIs, focusing on customer acquisition, retention, sales and ROI.
You will be managing funnel reporting, alongside general end-to-end reporting to understand the overall marketing performance and customer journey. This will involve using Power BI to deliver insightful dashboards and tell stories with the data.
The Digital Analyst will also be providing web analytics, looking at onsite performance, optimisation and the customer experience. Provide ongoing journey and funnel analysis, and reporting, to performance, Omni channel & communications teams – adding valuable actionable insight and interpretations from the data.
What does the ideal candidate look like?
- Experienced analyst with a background in digital marketing and web analytics
- Strong user of SQL and Google Analytics / GA4
- Strong analytics skills, being able to use data to identify opportunities and translate those into actionable recommendations
- Wider knowledge of analysing channel performance - SEO, paid performance marketing
- Understanding of Attribution Modelling
- Understanding of CRO
- Understanding of tagging, tracking and data layers (GTM) is dessirable, not essential
- Experience in driving data quality and accuracy
- Exposure to statistical modelling – attribution, segmentation, predictive modelling etc.
If you are interested, please get in touch with Sophie at Forward Role.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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