Marketers Assemble! A Guide to Building the Marketing Dream Team For Your Brand

Ah, the marketing team, a mystical place where creativity, strategy and coffee collide. In a world of many different job titles for effectively the same role, if you’ve ever wondered who should sit on your marketing team, we’ve broken it down in a simple and mildly entertaining way. 

1. The Visionary (a.k.a. The Marketing Director) 

Who they are: The all-seeing, all-knowing leader who claims to "live for big ideas" but is also on a first-name basis with Excel pivot tables. 

Why you need them: Someone has to steer the ship and make sure everyone’s creative chaos aligns with the overall strategy. 

Their quirks: Loves buzzwords like "synergy" and "low-hanging fruit." Can often be found holding a coffee mug that says “World’s Best Boss,” ironically. 

2. The Word Wizard (a.k.a. The Copywriter) 

Who they are: The master of puns, headlines, and metaphors who can make even a toaster sound sexy. 

Why you need them: They craft the words that sell, engage, and make your audience feel like you “get” them. 

Their quirks: Obsessively debates Oxford commas and has a stash of rejected taglines they’ll never forgive the team for ignoring. 

3. The Design Sorcerer (a.k.a. The Graphic Designer) 

Who they are: The creator of eye-catching visuals, slick layouts, and that one logo everyone loves but doesn’t fully understand. 

Why you need them: Because words alone don’t sell. Design transforms your ideas into visual masterpieces. 

Their quirks: Has a love-hate relationship with Canva templates and will passionately defend the correct shade of your brand colors. 

4. The Data Detective (a.k.a. The Marketing Analyst) 

Who they are: The person who turns numbers into strategies and makes Excel look like a playground. 

Why you need them: They tell you what’s working, what’s not, and why your last campaign tanked (gently, of course). 

Their quirks: Speaks fluent KPI and has pie charts for days. Also loves telling creative types that their "gut feeling" isn’t backed by data. 

5. The Social Butterfly (a.k.a. The Social Media Manager) 

Who they are: The meme-making, trend-spotting hero who keeps your brand relevant and cool (or at least tries to). 

Why you need them: Social media is the face of your brand—and someone needs to figure out how to make your B2B company sound fun on TikTok. 

Their quirks: Lives for likes, dreads the algorithm, and has a collection of GIFs that can express any emotion. 

6. The Paid Traffic Whisperer (a.k.a. The PPC Specialist) 

Who they are: The keeper of all things ads—Google, Facebook, LinkedIn, you name it. They spend your money to make you money. 

Why you need them: Organic reach is great, but paid ads make sure your audience actually sees your content. 

Their quirks: Obsessed with ROI and CPC. Will argue that the best way to spend your last £50 is on retargeting ads. 

7. The SEO Ninja (a.k.a. The Search Engine Specialist) 

Who they are: The keyword king/queen who makes sure your website doesn’t get lost in the depths of Google’s page 2 (a fate worse than death). 

Why you need them: Your blog posts and landing pages are useless if no one can find them. 

Their quirks: Knows every algorithm update by heart and can’t resist clicking on a competitor’s ad just to mess with their metrics. 

8. The Project Guardian (a.k.a. The Marketing Manager) 

Who they are: The person who keeps the wheels turning, the deadlines met, and the creatives from going rogue. 

Why you need them: Without them, the marketing team would be a group of wildly talented individuals who accomplish nothing. 

Their quirks: Has a Trello board for their Trello boards and secretly enjoys sending passive-aggressive calendar invites. 

9. The Email Enthusiast (a.k.a. The CRM Specialist) 

Who they are: The genius behind those perfectly-timed emails that make you think, “Wow, how did they know I needed this?” 

Why you need them: Email is still one of the highest ROI channels, and someone needs to nurture those leads. 

Their quirks: Talks about open rates at parties and gets overly excited about A/B testing subject lines. 

10. The Content Guru (a.k.a. The Content Marketer) 

Who they are: The storyteller who creates blogs, videos, whitepapers, and everything else your audience consumes. 

Why you need them: Content drives engagement, builds trust, and fuels your entire marketing funnel

Their quirks: Always has a new idea for a podcast series and insists that “content is king.” 

Smaller Squads 

But, what if you don’t have the budget or the business size to need a large super-team of experts?  

Well let me introduce the ‘Jack-Of-All-Trades' (which is me by the way!) even though they may not be a 'specialist' in every area, one or 2 of these can have a big impact on your brand success. You could also look at working with specialist agencies on areas like SEO and Paid Media.

11. The Jack-of-All-Trades (a.k.a. The Marketing Generalist) 

Who they are: The Swiss Army knife of marketing, juggling strategy, content creation, design, social media, analytics, and occasionally fixing the printer. 

Why you need them: In smaller teams or startups, they’re the glue that holds everything together, wearing multiple hats and ensuring no task falls through the cracks. 

Their quirks: Knows "just enough" about everything to make it work and thrives on chaos, coffee, and Canva. May or may not sleep. 

Assemble Your Avengers 

The perfect marketing team is like a superhero squad...each member brings unique skills to the table, and together, they’re unstoppable. From strategists to creatives to analysts, every role plays a critical part in achieving marketing success. 

So, who should sit in your marketing team? The answer is simple: everyone you need to turn big ideas into measurable results.  

Forward Role are trusted recruitment partners, we can support you with all areas of marketing hiring and help you find the brightest talent for your team. Get in touch today!