<h2 style="text-align: center;">How Artificial Intelligence is Shaping Consumer Demand in Online Shopping</h2>
Welcome to our brand new Ecommerce whitepaper, exploring the impact of artificial intelligence on the world of online shopping. We discuss&nbsp;personalisation enabled by AI, enhanced consumer experiences and the impact of AI on e-Commerce job roles and strategies, with insight from industry experts: Kobi McCardle - Fractional CMO, Joanne Wiggan - Digital Experience Director, Lawrence Tickner - International Ecommerce Leader&nbsp;and Tom Armenante - Ecommerce Director.
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<h3 style="text-align: center;">Download your free Copy!</h3>
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How AI is Shaping Consumer Demand in Online Shopping

Almost all marketing candidates are asked to put together a piece of work for the second&nbsp;stage of an interview process. It gives the employer a chance to see how candidates put content together, what their thought process is and how they deliver it.
Over the last 9 years working as a Recruitment Consultant in this market I have seen hundreds of presentations; the good ones, the bad ones and the downright ugly ones. As an ex marketer, I&rsquo;ve even done a few myself so I thought I&rsquo;d put a small guide together for preparing and delivering a successful, job-securing presentation.
<h4>10 top tips for&nbsp;preparing&nbsp;an interview presentation</h4>
<ol>
<li>
Make it on brand. Use their logo, their colours and even font. If you can&rsquo;t find them &ndash; ask!
</li>
<li>
Like any good story, there should be a beginning, a middle and an end.
</li>
<li>
Don&rsquo;t be afraid to show some personality in your slides.
</li>
<li>
Know your audience. Tailor the presentation to the people you&rsquo;re presenting to.
</li>
<li>
If you work on presenting 2 minutes per slide, you will fit your time limit.
</li>
<li>
Death by wordiness! Use a variety of content &ndash; copy, graphs, images, diagrams etc.
</li>
<li>
Don&rsquo;t over complicate it &ndash; death by PowerPoint isn&rsquo;t a nice way to go.
</li>
<li>
Make sure you answer everything on the brief.
</li>
<li>
Print out the presentation so you can leave copies behind afterwards.
</li>
<li>
Practice, practice, practice!
</li>
</ol>
<h4>10 top tips for&nbsp;delivering&nbsp;an interview presentation</h4>
<ol>
<li>
If you feel nervous, slow down. Don&rsquo;t rush through it! You&rsquo;ll make mistakes if you rush.
</li>
<li>
Stick to the plan.
</li>
<li>
Maintain good eye contact. Make them believe what you&rsquo;re saying.
</li>
<li>
Don&rsquo;t read off the slides &ndash; they can do that. Bring the presentation to life.
</li>
<li>
Project your voice.
</li>
<li>
Have fun with it &ndash; entertain them. It will relax you and the audience.
</li>
<li>
Be a storyteller! Everyone loves a story and involve personal experiences.
</li>
<li>
Speak English! Don&rsquo;t overuse jargon, acronyms or complicated analogies.
</li>
<li>
Loosen up, walk around and be articulate. Don&rsquo;t stand so still you start putting down roots!
</li>
<li>
Leave time for questions at the end.
</li>
</ol>
If you have an interview coming up soon good luck! For further advice, why not get in touch?&nbsp;

10 top tips for preparing and delivering interview presentation

The demand for a seamless omnichannel experience has never been greater than it is in modern business. As we look at trends for 2025, companies are increasingly recognising the dramatic shift in customer expectations. Consumers no longer tolerate fragmented experiences across various platforms. And why should they?
They now expect a unified, smooth journey whether they are engaging online, in-store, or on mobile. This shift is transforming the way companies interact with their customers and revolutionising recruitment and talent acquisition. Businesses that successfully integrate omnichannel strategies into their customer experience and hiring processes will position themselves ahead of the competition.
Let's explore how 2025 will be the year of seamless omnichannel experiences and how it will impact businesses in both customer engagement and recruitment. 
<h2 dir="ltr">The Growing Importance Of Omnichannel Strategies</h2>
Over the past decade, omnichannel strategies have shifted from a "nice-to-have" to a business necessity. In 2025, omnichannel experiences are driven by the growing demand for consistency across all touchpoints, and modern consumers no longer interact with brands through just one channel. They would rather move fluidly between social media, ecommerce websites, physical stores, and mobile apps.
There's now an expectation for brands to offer a cohesive, personalised experience no matter where the interaction takes place.&nbsp;<a href="https://www.medallia.com/blog/how-to-deliver-seamless-omnichannel-experience/">Medallia</a> reports that:
75% of consumers want consistent experience across multiple channels (web, mobile, in-person, social) and 73% are likely to switch brands if they don&rsquo;t get it.
This research demonstrates the need for businesses to align their efforts to offer more than just convenience. Consumers want to feel recognised and valued at every touchpoint, with every successful interaction adding value, building trust and strengthening brand loyalty. 
<h2 dir="ltr">Omnichannel Strategies in 2025</h2>
Omnichannel strategies are developing to fully integrate online and offline experiences, fueled by advancements in AI, machine learning, and big data. These technologies will enable companies to provide hyper-personalised customer journeys and deeper insights into consumer behaviour.
Expect smart devices, AI-powered assistants, and augmented reality to combine the physical and digital worlds seamlessly. Imagine a customer walking into a store where the app on their phone instantly updates the sales staff about their online browsing history, preferred products, and personalised offers. This is the future of omnichannel, where data will fuel seamless interactions.
The prediction that AI will become the backbone of omnichannel innovation by 2025 is supported by <a href="https://www.forrester.com/report/envisioning-the-future-of-omnichannel-commerce/RES125561">Forrester's</a> research. It suggests that as omnichannel strategies evolve, AI will play a central role in allowing businesses to dynamically adjust customer experiences in real-time based on data and preferences. This will help remove friction from the buying journey, ensuring customers can switch seamlessly between online and offline channels without disruption​.
These technological advancements will enable businesses to offer more personalised and consistent experiences, meeting the growing consumer demand for seamless interactions across all platforms. 
<h2 dir="ltr">The Impact Of Omnichannel Recruitment Strategies</h2>
Omnichannel marketing principles aren't limited to customer engagement. By applying omnichannel strategies to recruitment, companies can ensure a unified employer brand across every touchpoint, making interactions more engaging and appealing to top talent. Whether it&rsquo;s on LinkedIn, a company&rsquo;s careers page, or during an in-person interview, candidates should experience the same level of personalisation and care as customers.
Data-driven insights from these omnichannel strategies can enhance the recruitment process, enabling businesses to personalise candidate outreach, improve engagement, and streamline the hiring funnel. A seamless, consistent candidate experience will not only attract high-quality talent but also boost the company&rsquo;s reputation as an employer of choice. 
<h2 dir="ltr">Employer Branding And Talent Acquisition In An Omnichannel World</h2>
A cohesive omnichannel experience is now required to build and maintain a strong employer brand. Companies that align their recruitment channels with their business strategy will stand out in the competition for top talent.
With candidates interacting across a myriad of platforms, employers need to ensure that their values, culture, and messaging remain consistent throughout.
For example, a company showcasing its culture on Instagram, responding to job inquiries on LinkedIn, and conducting interviews via Zoom should project the same message of professionalism and inclusivity across all channels. This consistent branding reinforces trust and attracts candidates who align with the company&rsquo;s vision.
Organisations like Google and Airbnb are already pioneers in this space. Their omnichannel approach to recruitment ensures that candidates are met with a consistent, value-driven experience at every interaction, whether they're applying for a role or browsing content about company culture. 
<h2 dir="ltr">Enhancing Recruitment With Data Insights</h2>
One of the advantages of omnichannel strategies is the vast amount of data they generate. In recruitment, this data can be a game changer. By analysing how candidates interact with different platforms, companies can tailor their recruitment processes to individual candidates, offering personalised interactions that enhance the candidate experience.
By using AI and big data, businesses can predict which candidates are likely to be a strong cultural fit and have the skills to succeed. Tools like AI-driven Applicant Tracking Systems (ATS) are already making waves, enabling recruiters to sift through vast amounts of data to find the best matches for their roles. As these technologies improve, expect cross-channel behaviour analysis to become a standard in recruitment.
<h2 dir="ltr">Steps For Implementing a Seamless Omnichannel Strategy</h2>
An omnichannel strategy needs careful planning and execution to succeed. Here are some actionable steps to help organisations integrate seamless omnichannel experiences in both customer engagement and recruitment:
<ol>
<li dir="ltr" aria-level="1">
Unify Data Across Platforms: Ensure all customer and candidate data is accessible across your systems, allowing you to personalise interactions at every touchpoint.
</li>
<li dir="ltr" aria-level="1">
Leverage AI and Automation: Use AI tools to analyse behaviour and tailor experiences, whether it's customer journeys or recruitment pipelines.
</li>
<li dir="ltr" aria-level="1">
Consistent Branding: Maintain a unified message and experience across all platforms, whether it's a marketing campaign or job posting.
</li>
<li dir="ltr" aria-level="1">
Invest in Emerging Technologies: Stay ahead by adopting AR, VR, and other immersive technologies that can blend the physical and digital realms, providing an unforgettable experience.
</li>
<li dir="ltr" aria-level="1">
Focus on Personalisation: The future of both customer engagement and recruitment lies in personalised experiences, so ensure your strategies align with individual preferences and behaviours.
</li>
</ol>
<h2 dir="ltr">The Future of Omnichannel Experiences</h2>
As we look at 2025 and beyond, omnichannel strategies will increasingly shape the way businesses interact with both customers and candidates. The companies that implement these strategies successfully will be able to provide seamless experiences across multiple channels and stand out in a crowded market.
Incorporating omnichannel principles into recruitment strategies will ensure that organisations attract and retain top talent, while delivering a unified message across every interaction. So, now is the time to start aligning your omnichannel strategy to ensure a competitive edge.
&nbsp;
For more advice and expert recruitment solutions, contact <a href="https://www.forwardrole.com/for-clients?source=google.co.uk">Forward Role</a>.
&nbsp;

2025: The Year of Seamless Omnichannel Experiences

Work can be stressful, more so for people suffering with mental health issues. In order to have a happy and productive workforce, it is vital that employers prioritise the wellbeing of their employees by raising awareness and promoting positive mental health in the workplace.
Here are 3 ways that companies can support the mental wellbeing of employees:
Importance of culture
Make it clear that your employee&rsquo;s mental health is taken as seriously as their physical health. If you can create a culture that is open and supportive then your team will feel able to seek out help if they need to. Ensure that your staff feel able to work in an environment where they can confidently do their jobs, feel important and purposeful, have access to training and resources when needed and receive great support from managers.
Encourage employee engagement by running healthy activities like office yoga and lunchtime walks and social events that promote wellness such as group challenges for charity, a team hike, a book club or even an office sports team! Not only are these things great for positive mental health, they are also a great way to get the team bonding &ndash; meaning an ultimately happier team!
Talk about it!
Start conversations about mental health, raise awareness of it and normalise it within the company culture. Managers should try to be approachable, have empathy and be great listeners - three important qualities when managing people. They should also be proactive in looking out for anyone within their team who may be experiencing mental health issues, as it is more likely that they will need to take the lead.
Mental health charity Mind explains that &lsquo;The way managers behave and the relationship they have with staff are key factors in shaping how employees respond when they&rsquo;re experiencing stress and poor mental health.&rsquo; Offer managers regular training opportunities so that they are able to confidentially support staff living with mental health problems.
Encourage work-life balance
A healthy work environment should promote a positive work-life balance for employees, in order to reduce stress and support mental health. Mind suggest that &lsquo;flexible hours can provide a better work-life balance, greater control, a chance to avoid traffic, and the opportunity to attend medical appointments &ndash; all of which are important for those coping with mental illness'.
Ensure that staff are managing their workloads effectively and encourage them to take proper breaks. If it&rsquo;s possible, create separate spaces so that staff can move away from their desks and give their minds some breathing space.
Ultimately all businesses should have policies and systems in place that support employee mental health and they should be regarded with the same importance as physical health policies. Once these have been agreed at the highest level, communication is key and the support that is available from the company should be very visible to all employees.&nbsp;
There are also lots of fantastic organisations who can support those experiencing mental health issues including the below;
Mind
Promotes the views and needs of people with mental health problems.
Phone:&nbsp;0300 123 3393&nbsp;(Mon to Fri, 9am to 6pm)
Website:&nbsp;<a href="http://www.mind.org.uk/">www.mind.org.uk</a>
Samaritans
Confidential support for people experiencing feelings of distress or despair.
Phone: 116 123 (free 24-hour helpline)
Website:&nbsp;<a href="http://www.samaritans.org.uk/">www.samaritans.org.uk</a>
CALM
CALM is the Campaign Against Living Miserably, for men aged 15 to 35.
Phone:&nbsp;0800 58 58 58&nbsp;(daily, 5pm to midnight)
Website:&nbsp;<a href="http://www.thecalmzone.net/">www.thecalmzone.net</a>
Rethink Mental Illness
Support and advice for people living with mental illness.
Phone:&nbsp;0300 5000 927&nbsp;(Mon to Fri, 9.30am to 4pm)
Website:&nbsp;<a href="http://www.rethink.org/">www.rethink.org</a>

3 ways that companies can support the mental wellbeing of employees

The Team.

We are a trusted recruitment partner, helping the most exciting high-growth brands across the UK, Europe &amp; U.S, to attract the brightest talent and empower candidates to build exciting careers!What makes us extra special is&nbsp;our people. Our consultants are genuine experts that are committed to excellence and innovation in their industries&nbsp;

Don&rsquo;t just take our word for it: we have 250+ 5 star reviews on<a href="https://www.google.co.uk/search?q=Forward+Role+Recruitment&amp;stick=H4sIAAAAAAAAAONgecTozS3w8sc9YSmnSWtOXmO04eIKzsgvd80rySypFNLjYoOyVLgEpXj10_UNDZMqTAsNDOKLNBik-LlQhXgALJ_J2VAAAAA&amp;sa=X&amp;ved=2ahUKEwjz7Y204MzcAhVFbFAKHYBKDR0Q6RMwDnoECAMQBA&amp;biw=1644&amp;bih=1238#lrd=0x487bb1c259a2a8c9:0x40d394d8649ad646,1,,,"> </a><a href="https://www.google.co.uk/search?q=Forward+Role+Recruitment&amp;stick=H4sIAAAAAAAAAONgecTozS3w8sc9YSmnSWtOXmO04eIKzsgvd80rySypFNLjYoOyVLgEpXj10_UNDZMqTAsNDOKLNBik-LlQhXgALJ_J2VAAAAA&amp;sa=X&amp;ved=2ahUKEwjz7Y204MzcAhVFbFAKHYBKDR0Q6RMwDnoECAMQBA&amp;biw=1644&amp;bih=1238#lrd=0x487bb1c259a2a8c9:0x40d394d8649ad646,1,,,">Google</a>, regularly receive great feedback from candidates, and have testimonials from some of the most exciting brands across our industries.

<h1 style="text-align: left;">Trusted Global</h1><h2 style="text-align: left;">Recruitment&nbsp;</h2><h2 style="text-align: left;">Partner.</h2>

By investing in excellence, in both our people and the technology that powers us, we remain at the forefront of recruitment innovation.

Our team of trusted advisors are experts in their specialist areas, and it&rsquo;s our combined knowledge and experience that sets us apart.

We always give the highest level of service; delivering on every promise and going the extra mile for our clients and candidates.

Recruitment and staffing is about giving and not just taking. It&rsquo;s in our DNA to be generous with our time and our advice.

Investing in excellence

Being an expert

Wowing the customer

Being generous

OUR VALUES

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We offer generous salaries and bonus structures, plus a leading benefits package, and outstanding support for parental leave that&rsquo;s far above the industry average.

We have a generous budget allocated to training and development and encourage our team to undertake regular professional training sessions, ensuring that we are offering a quality and inclusive approach to recruitment across the whole business.

We genuinely care about our employee's long-term career plans and offer tailored personal development planning and career mapping, providing constant one-to-one support through mentoring and training.

We reward success with high-performers trips to great destinations such as Barcelona, Lisbon and Tromso, as well as yearly awards to celebrate individual achievements

WE CARE ABOUT YOUR  CAREER PLANS!

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<h5>#TalentForCareers</h5>We genuinely care about your career and finding you a role that you can thrive in!Ready to take your career to the next level?&nbsp;When you register with us, we&rsquo;ll take the time to learn about your skills, abilities and aspirations. Once we understand your personality and what inspires you, we will match you with the perfect role, in an organisation that&rsquo;s the right cultural fit.

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We help the most exciting high-growth brands across the UK, Europe &amp; US, to attract the brightest talent and empower candidates to build exciting careers!We genuinely care about your career and finding you a role that you can thrive in! Send us your CV to get started.If you're looking to hire, get in touch and we'll contact you to chat about how we can help!

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We help the most exciting high-growth brands across the UK, Europe &amp; US, to attract the brightest talent and empower candidates to build exciting careers!
We genuinely care about your career and finding you a role that you can thrive in! Send us your CV to get started.
If you're looking to hire, get in touch and we'll contact you to chat about how we can help!

LET&rsquo;S GET STARTED.

<h5>Trusted Recruitment Partner For High-Growth Brands</h5>

We are a trusted global recruitiment partner for high-growth brands. We help employers attract the brightest talent and empower candidates to build exciting careers!

#TalentForGrowth

Forward Role EuropeAs a trusted global recruitment partner for high-growth brands, we help the most exciting brands across Europe, to attract the brightest talent and empower candidates to build exciting careers!What makes us extra special is our people. Our consultants are genuine experts that combine local knowledge with a global mindset, and are committed to excellence and innovation in their industries.If you are looking for your next role in Europe, or are looking to scale your business for success - get in touch!

Talent&nbsp;for growth.

Forward Role UKOver the last 15 years we have built a strong reputation as the UK's leading Marketing, Data and Technology recruiter.As a trusted recruitment partner for&nbsp;high-growth brands, we help the most exciting brands across the UK, to attract the brightest talent and empower candidates to build exciting careers!What makes us extra special is our people. Our consultants are&nbsp;genuine experts&nbsp;that combine local knowledge with a global mindset, and are committed to excellence and innovation in their industries.If you are looking for your next UK role, or are looking to scale your business for success - get in touch!

Forward Role USAs a&nbsp;trusted global recruitment partner for high-growth brands, we help the most exciting brands across the U.S to attract the brightest talent and empower candidates to build exciting careers!What makes us extra special is our people. Our consultants are&nbsp;genuine experts&nbsp;that combine local knowledge with a global mindset, and are committed to excellence and innovation in their industries.If you are looking for your next role in the US or are looking to scale your business for success - get in touch!.

Our people are what sets us apart from other recruitment and staffing agencies. Across our global team, there's a diverse mix of personalities and backgrounds, with one thing in common: we love what we do.

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Get in touch to chat about your data hiring plans!

Our award-winning team of data, analytics &amp; insight recruitment experts work with high-growth brands &amp; agencies across the globe. We use the latest technology and offer tailored solutions, designed to identify, attract and retain the brightest talent across all areas of data.

If you&rsquo;re looking for your next role, we can help you to build an exciting data career! We genuinely care and are committed to finding you a job you can thrive in!

Get in touch to chat about your digital hiring plans!

Our award-winning team of&nbsp;digital &amp; eCommerce recruitment experts work with high-growth brands &amp; agencies across the globe. We use the latest technology and offer tailored solutions, designed to identify, attract and retain the brightest talent across all areas of digital &amp; eCommerce.

If you&rsquo;re looking for your next role, we can help you to build an exciting digital career! We genuinely care and are committed to finding you a job you can thrive in!

If you're looking to speak to our Marketing, Digital, Data or Technology sector specialists get in touch!

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Get in touch to chat about your marketing hiring plans!

Our award-winning team of marketing recruitment experts work with high-growth brands &amp; agencies across the globe. We use the latest technology and offer tailored solutions, designed to identify, attract and retain the&nbsp;brightest talent across all areas of marketing.

If you&rsquo;re looking for your next role, we can help you to build an exciting marketing career! We genuinely care and are committed to finding you a job you can thrive in!

Get in touch to chat about your Data hiring plans!

Our award-winning team of Data, Analytics &amp; Insight experts work with high-growth brands &amp; agencies across the globe. We offer tailored solutions, designed to identify, attract and retain the brightest talent across all areas of Data.

If you&rsquo;re looking for your next role, we can help you to build an exciting data career. We genuinely care and are committed to finding you a job you can thrive in!

Get in touch to chat about your technology hiring plans!

Our award-winning team of technology recruitment experts work with high-growth brands &amp; agencies across the globe. We use the latest technology and offer tailored solutions, designed to identify, attract and retain the brightest talent across all areas of technology &amp; GTM.

If you&rsquo;re looking for your next role, we can help you to build an exciting tech career! We genuinely care and are committed to finding you a job you can thrive in!

We use cutting-edge recruitment technology and a strategic approach tailored to your brand, to really understand your business hiring needs and help you to attract the brightest talent to scale your business for success!And with dedicated perm and contract teams specialising in all areas of our core sectors Marketing, Data &amp; Technology, we are genuine experts in our markets, which is why we build long-term partnerships and are trusted by our clients to represent them.

TALENT FOR GROWTH.

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<h5>#TalentForGrowth</h5>
As a trusted global recrutiment partner for high-growth brands, we use cutting-edge technologies and a strategic approach, to really understand your business hiring needs and help you to attract the brightest talent on the market, to scale your business for success!

OUR MARKET-LEADING RECRUITMENT SOLUTIONS.

With dedicated perm and contract teams specialising in all areas of our core sectors across&nbsp; Marketing, Data &amp; Technology, we are genuine experts in our markets.
Working with Forward Role guarantees you the award-winning levels of service we&rsquo;re renowned for in the industry.
Send us your Job Brief and we'll be in touch to discuss how we can support you!

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FR Executive is a highly respected leader in Executive Search specialising in senior Marketing, Digital, and Technology appointments. Our experienced team can support you in finding leadership talent, enabling you to meet growth targets and strategic goals.
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<h5>#TalentForCareers</h5>We genuinely care about your career and finding you a role that you can thrive in!Ready to take your career to the next level?&nbsp;As a trusted recruitment partner, when you register with us, we&rsquo;ll take the time to learn about your skills, abilities and aspirations and match you with the perfect role in the right organisation for you.

If you are interested in working at Forward Role in our marketing, digital, technology or operations teams, we'd love to hear from you!#HowWeRole

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Our range of hybrid and flexible roles come complete with a range of benefits that put your wellbeing, development and career first.&nbsp;